SimplyCook’s founder Oli Ashness launched the enterprise in 2014 to supply pre-portioned blends of genuine flavours, mixed with easy recipes designed to assist shoppers prepare dinner scrumptious dishes from world wide. Since its launch, the enterprise claims it has helped households throughout the UK to prepare dinner greater than 20 million recipes.
SimplyCook will proceed to be led by its founding staff from its base in London with the assist of Nestlé’s experience and operations.
The transfer would carry collectively Nestlé’s in depth experience in diet and in depth analysis functionality with SimplyCook’s entrepreneurial imaginative and prescient to make cooking extra accessible. With the rising curiosity of shoppers in meals in addition to subscription companies, Nestlé’s funding on this digital-first enterprise provides vital development alternatives.
“I’m delighted to welcome the SimplyCook staff to Nestlé,” stated Stefano Agostini, chief govt for Nestlé UK & Eire. “We share an ambition to make cooking extra accessible by providing scrumptious, nutritious and handy options. This is a perfect partnership for each events as Nestlé continues to remodel its portfolio and SimplyCook accelerates its development.
“There’s a rising demand for nice tasting, nutritionally balanced meals and this transfer underlines our concentrate on investing in companies with engaging development prospects and performing on present traits.”
Oli Ashness, chief govt officer, SimplyCook stated: “The extra we obtained speaking to Nestlé, the extra we realised that our ambitions and imaginative and prescient for the enterprise aligned with what Nestlé sees as the correct path for the SimplyCook enterprise.
“Nestlé’s expertise, operational experience, and worldwide know-how provides us the chance to increase additional within the UK and past, making cooking extra accessible for thousands and thousands extra shoppers in far much less time than we beforehand imagined.
“We have already got a fantastic staff with a really numerous set of abilities which can proceed to run the enterprise with the identical entrepreneurial spirit and data-driven method, placing the buyer on the centre of the whole lot we do, and I sit up for seeing what the staff can ship going ahead with some thrilling doorways now opened to us.”
SimplyCook sells greater than 130 chef-designed recipes drawing on as much as 18 totally different components, delivered in recyclable, letterbox-sized containers to shoppers’ doorsteps through the postal service. The corporate boasts one of many highest rated recipe kits within the UK in response to unbiased assessment website Trustpilot.
The acquisition additional expands Nestlé’s portfolio of retail and direct-to-consumer companies at a time when eating at house has boomed because of the pandemic-related lockdown and shut down of the out-of-home meals channel.