Following a difficult 2020 as a result of lockdown of gyms throughout Australia, Genesis Well being and Health Chief Government, Ian Jensen-Muir had suggested that the group is off to a robust begin in 2021.
As on the finish of February, memberships ranges throughout the nationwide community of Genesis Well being and Health franchises are again to 96% of pre-covid ranges, together with Victoria which was significantly impacted by prolonged lockdowns.
Advising that that is ann achievement the entire crew is pleased with, Jensen-Muir (pictured beneath) said “gyms had been one of many hardest affected, being amongst the primary services to shut down and the final allowed to re-open, and even into this 12 months we’re dealing with extra remoted closures.
“Extending our program on-line by way of the Dwelling Health Community was key to getting by way of the lockdown durations and continues to help us as we handle sizzling spots and state-based lockdowns which might be persevering with all through this 12 months.”
Wanting ahead, the Belgravia Well being and Health enterprise is focssuing on in-club improvements together with extra versatile franchising choices, with Jensen-Muir including “from a member perspective there are two key pivots we’ve already made for 2021 – strengthening neighborhood and on-line extension of the gymnasium atmosphere. Group has all the time been an enormous a part of our providing at Genesis well being + Health, but it surely’s extra necessary now than ever earlier than.
“We’re additionally trying to implement main improvements throughout the community this 12 months that may carry extra providers and assist beneath one gymnasium roof and to faucet right into a rising curiosity from the market in wellness and attaining steadiness in a single’s method to well being.
“We’ll be rolling out expertise like physique scanners and therapeutic massage weapons – it’s all about comfort and making it simpler for members to realize their objectives with out having to go to numerous suppliers at completely different places.
“There will even be new choices within the wellness house.”
For its franchises, the enterprise is growing a lot of revolutionary affords with further expertise and suppleness for brand spanking new franchisees working in a decreased footprint mannequin.
Right here Jensen-Muir notes “a number of the new website choices could also be as much as one fifth of the dimensions of a few of our bigger services and can deal with providing solely the core, ‘hero’ parts of the Genesis mannequin.
“This cost-effective possibility will attraction to many new franchisees and open up further alternatives in regional Australia as nicely.”
General, Jensen-Muir could be very optimistic concerning the group’s prospects in 2021, concluding “I believe this angle is shared by most within the business who’ve been ready to innovate.
“Whereas 2020 was significantly difficult as a result of what we confronted was new, this 12 months is a unique story as we now know rather more about what we’re coping with.”
The group’s portfolio consists of Genesis Well being + Health, Teaching Zone Group Private Coaching and Ninja Parc Indoor Impediment Course.
Affiliated with JUMP! Swim Faculties and BK’s Gymnasium and Swim, Belgravia Well being and Health helps greater than 100 franchise places throughout the nation.
2nd March 2021 – VIC Active continues to highlight the safety of fitness centres
twenty third February 2021 – Fitness Australia’s Barrie Elvish highlights the value of health
twenty ninth January 2021 – White paper identifies role of technology in driving post COVID fitness operations
seventeenth February 2021 – JUMP! Swim Schools report strong start to 2021
seventh January 2021 – Ninja Parc set to open third facility
twenty sixth July 2019 – ‘Commando Steve’ named new Coaching Zone ambassador
twenty fourth December 2020 – Belgravia Kids to open sixth gymnastic facility in Melbourne in January 2021
twenty second December 2020 – Sports Community acquired by Belgravia Group in bid to reverse post-COVID downturn in sport volunteers
14th December 2020 – Belgravia Health and Fitness announces new Genesis franchisee in Cairns
twenty first Might 2020 – Genesis’ reopened Western Australian clubs deliver supervised group fitness
14th October 2019 – Genesis Health and Fitness continues network expansion with new Queensland club
tenth April 2019 – Rebranded Genesis Health and Fitness club operational in Ballarat
third Might 2018 – Genesis franchises successful ‘Coaching Zone’ concept
18th September 2017 – Genesis Fitness reaches 20 years of operations
sixteenth August 2017 – Genesis Fitness Melton’s Swim School wins Life Saving Victoria Award
tenth August 2016 – Genesis Fitness launches the Coaching Zone as ‘the future for group fitness’
twenty third December 2015 – Genesis offers new fitness franchises and area development opportunities
twenty eighth March 2015 – More Genesis Fitness clubs move to 24/7 opening
eleventh August 2014 – 2,500 Australians complete Genesis Fitness Clubs’ body transformation challenge
1st November 2012 – Management change at Genesis Fitness Clubs
2nd December 2020 – Australian Institute of Fitness predicts top industry trends for 2021
tenth February 2021 – Evolution Wellness to launch boutique FIRE Fitness brand in Australian market
14th February 2021 – London’s 1Rebel set for first Australian gym launch
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