The Health Care Communicators of Southern California, knowledgeable networking group, final week honored recipients of its 2020 Most interesting Awards recognizing excellence in advertising, promoting and communications in healthcare.
Gold, Silver and Bronze awards had been offered in 31 classes, together with public relations, promoting, digital advertising, writing, collateral and particular occasions. HCCSC stated 94 entries had been submitted by 22 Southern California organizations for work accomplished between April 30, 2019, and Nov. 1, 2020. Entries had been judged by members of the New England Society of Healthcare Communications.
Tri-Metropolis Medical Middle obtained 18 awards and College of California San Diego Well being took house 12 awards. Different multiple-award winners included The Tremendous Dentists (9 awards), Rady Kids’s Hospital San Diego (5 awards), Scripps Well being (4 awards) and three awards apiece for Millennium Well being and Windfall Little Firm of Mary Medical Facilities.
Winners of two awards included Prepare dinner + Schmid, Well being Middle Companions of Southern California, Lifesharing-UC San Diego Well being and Rady Kids’s Hospital Basis. Single award winners included Hazel’s Military, Miller Geer & Associates, Riverside College Well being System, TrueCare, UC San Diego Alzheimer’s Illness Cooperative Examine, Westbound Communications and Zamboo.
The Greatest in Present award went to Tri-Metropolis Medical Middle for its model refresh initiative, which achieved the best total rating amongst all entries.
Heather Valentine, assistant VP advertising and communications, Loma Linda College Well being, was named Communicator of the Yr.
“It will be an honor to obtain this award in any yr however it’s particularly significant this yr,” stated Valentine. “To be acknowledged by healthcare professionals of this caliber is deeply humbling and I’m extraordinarily grateful. This award is actually a mirrored image of the superb crew I’ve and the group that I’m proud to serve. I’m deeply proud to be a part of this business and am excited to see what the long run holds for healthcare advertising and communications.”
HCCSC officers stated Valentine was acknowledged for innovation by making use of non-healthcare-related approaches and ideas to messaging aims. A branding marketing campaign, referred to as “Heroes Made Right here,” elevated advert worth and achieved increased engagement with inner audiences and greater than two million visits to net pages, HCCSC stated.
Additionally on the occasion on the awards presentation, a $2,000 scholarship was offered to Argentina Fretwell, a Palomar Faculty nursing pupil who’s learning to earn a Spanish medical terminology certificates and grow to be a bilingual hospice nurse. A portion of occasion proceeds had been donated to Ronald McDonald Home of San Diego.
Members of the HCCSD group embrace communications professionals who work within the well being care, wellness, biotech, medical system, well being data know-how and pharmaceutical industries in San Diego, Los Angeles and Orange counties, in addition to the Inland Empire. In 2019, the Well being Care Communicators of San Diego merged with the Healthcare Public Relations and Advertising Affiliation to kind HCCSC.
San Diego’s Telemundo 20 Internet hosting Vaccine Telephone Financial institution
San Diego’s KUAN-TV Telemundo 20, owned and operated by NBC Common, is partnering with different Telemundo-affiliated TV stations within the state and the California Division of Public Well being to host a cellphone financial institution between 4 p.m. and seven p.m., Tuesday, March 30, to assist Latinos get details about COVID-19 vaccination eligibility and schedule vaccine appointments over the cellphone. The decision-in cellphone quantity is 1-833-422-4255.
A Telemundo assertion stated the cellphone financial institution will function Spanish-speaking operators answering questions from the general public about how one can use www.MyTurn.ca.gov, the state’s on-line instrument that gives vaccine-related data.
“With this cellphone financial institution, we as soon as once more reveal our dedication to assist the neighborhood. On this case with one thing so vital it might suggest the distinction between life and dying,” Telemundo San Diego information director Pedro Calderón Michel stated in an announcement to Instances of San Diego. “It has been a big effort by lots of of individuals throughout the Telemundo 20 crew and the California Division of Well being, and we’re very completely happy be capable to serve our neighborhood.”
Different California Telemundo stations internet hosting cellphone banks embrace KVEA Telemundo 52 in Los Angeles, KSTS Telemundo 48 in San Francisco, KSCO Telemundo 33 in Sacramento and KNSO Telemundo 51 in Fresno. Telephone banks shall be hosted on numerous dates, together with March 29 for Sacramento and Fresno, March 31 for Los Angeles and April 12 for San Francisco.
Mercato Hires Jean-Michel Boujon as Chief Advertising Officer
San Diego-based Mercato, a web based grocery supply platform connecting shoppers with independently owned grocery and specialty meals shops, has employed Jean-Michel Boujon as chief advertising officer.
The corporate stated Boujon, 42, will direct all efforts related to Mercato’s model, consumer acquisition and lifecycle advertising. As well as, he’ll search to advance the pattern of shoppers selecting their groceries from impartial, locally-owned retailers.
Boujon, 42, was beforehand with Getaround, the place he acted as VP of progress, managing a crew centered on scaling the car-sharing firm by creating {the marketplace}, buying automotive renters and automotive homeowners. Throughout Boujon’s tenure, Getaround’s footprint grew from 20 cities within the U.S. to greater than 300 cities worldwide.
Additionally throughout his profession, Boujon served as senior director of ecommerce at BookRenter.com, the place he helped lead year-over-year progress of 40 p.c. Boujon additionally has held management roles at The Ladders.com in New York and London.
Boujon, a local of Vesoul, France, has a grasp’s diploma in finance from the Burgundy College of Enterprise in Dijon, France. He additionally attended Nottingham College Enterprise College in Nottingham, United Kingdom.
Mercato presents same-day supply of high-quality groceries and specialty meals from greater than 1,000 impartial grocery shops throughout the nation. Bobby Brannigan, firm founder, grew up working in his father or mother’s grocery story in Brooklyn, N.Y. The corporate stated Brannigan based Mercato in 2015 to degree the enjoying subject by bringing on-line buying and supply to impartial grocers and their valued clients. He relocated the corporate to San Diego in 2019.
“I’m thrilled to announce that Jean-Michel has joined Mercato and to have him apply his skills to our firm at such an vital second of our progress section,” stated Brannigan.
Fox 5 To Air Rock Church’s Easter Particular
KSWB-TV Fox 5 San Diego will air “Easter on the Rock,” a one-hour, prerecorded Easter morning particular that includes music and a message from Miles McPherson, senior pastor of the Rock Church San Diego, at 9 a.m. and 10 a.m. on Sunday, April 4. Along with the telecasts, Fox 5 will stream every service on its website.
“We’re proud to as soon as once more accomplice with Miles McPherson and the Rock Church to televise Easter on the Rock,” stated Scott Heath, VP and GM of Fox 5. “Our continued dedication to serving the neighborhood goes far past offering the most recent information and knowledge, particularly throughout this pandemic. We hope that folks throughout San Diego can share a message of hope on Easter Sunday and we’re grateful to our loyal viewers for staying related with Fox 5.”
“This Easter we’ll embark on a journey to middle our hearts as we stroll out of the darkness and into the sunshine,” stated McPherson, a former defensive again with the San Diego Chargers. “Jesus was crucified and buried, however simply when the world had seemingly misplaced hope, He rose from the useless. His resurrection gives hope. Might the God of hope fill you with all pleasure and peace as you belief in Him, so that you could be overflow with hope by the ability of the Holy Spirit.”
With a weekend attendance of about 30,000 folks at 5 multi-site campuses and greater than 20 microsites, Rock Church is San Diego’s largest church and the twenty second largest church in the USA, in response to Outreach Journal.
Rick Griffin is a San Diego-based public relations and advertising guide. His MarketInk column seems weekly on Mondays in Instances of San Diego.
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