- White Fortress launched a social influencer marketing campaign to indicate folks learn how to make recipes for Easter or brunch utilizing its signature sliders. The burger chain’s marketing campaign contains content on social media that factors to its web site, the place the recipes are proven underneath a banner saying, “Brunch is served,” per particulars emailed to Advertising and marketing Dive.
- White Fortress teamed with company Blue Chip to create the recipes, together with the Brunch Craver’s Benedict made with White Fortress Cheese Sliders, Castle Craver’s Poutine with sliders and French fries and Bunny Sliders to show its mini-burgers into Easter bunnies.
- White Fortress and Blue Chip additionally created the Cravey Boat, a gravy boat with the White Fortress emblem and its trademark colours, for followers to purchase on-line. The burger chain is operating an electronic mail promotion with meals and style influencers to interact customers.
White Fortress is increasing on the concept it may be a part of vacation celebrations with recipes that embody its sliders as a key ingredient. With many individuals celebrating Easter at house as a substitute going out for a particular brunch or dinner due to worries concerning the pandemic, White Fortress goals to indicate how its followers can take pleasure in its menu objects, whether or not they’re from a restaurant or the frozen-food aisle at a grocery.
The Easter recipes are an indication that White Fortress has seen favorable response from campaigns that present learn how to use sliders in home-cooked recipes. The burger chain in November enlisted rapper Coolio to show how to make turkey stuffing with its signature sliders, and ran an influencer marketing campaign for Friendsgiving celebrations.
White Fortress is among the many restaurant chains which have created branded merchandise to strengthen the bonds with followers and be culturally related amongst youthful customers. Among the many newer examples, bakery chain Dunkin’ supplied wedding-themed merchandise on its web site for Valentine’s Day. McDonald’s has used the merchandising technique for years, most lately with its capsule collection to help the launch of its entry into the “hen sandwich wars” in February. Final 12 months, Popeyes Louisiana Kitchen sold a 10-piece line of athletic clothing impressed by its worker uniforms on its web site.
White Fortress’s Easter marketing campaign is its newest effort tied to a vacation event. As many customers regarded for reminders of their happier prepandemic lives, the chain in February revamped its long-running Valentine’s Day event that lets folks ebook a reservation for a flowery dinner. Due to restrictions on indoor eating, the chain reworked a whole bunch of areas into drive-in diners with carhop service. And to rejoice its a centesimal birthday, the chain partnered with Coca-Cola on a set of collectible cups that got here to life through augmented actuality.