Created: Apr 07, 2021 08:02 AM
Deanne Lightbourn with a few of her resistance bands ({Photograph} equipped)
Deanna Lightbourn of Health Dynamics ({Photograph} equipped)
A yr in the past health coach Deanne Lightbourn was doing nicely. Her enterprise Health Dynamics had a gradual stream of shoppers, and he or she was promoting work out merchandise from her web site.
Then the Covid-19 pandemic hit.
“The pandemic lockdown was unhealthy for private trainers,” Ms Lightbourn stated. “We couldn’t be on the gymnasium. We couldn’t go to individuals’s homes. We couldn’t do something.”
She was glad she had simply discovered a job as a nursing assistant when it occurred.
“I do have two youngsters,” she stated. “If I hadn’t had that job it could have been unhealthy.”
However the pandemic turned out to be a blessing in disguise for her.
Abruptly, lots of her health merchandise had been promoting quick.
“Individuals had been operating to get them,” she stated. “Lots of people wished gadgets like resistance bands so they may work out at residence.”
And even when the lockdown lifted and restrictions eased, lots of people had been nonetheless nervous about coming to the gymnasium, so there was nonetheless demand.
Considered one of her finest sellers is a waist coach. It acts a bit like an quaint corset, serving to to flatten your abdomen below your clothes.
“It’s good for posture,” she stated. “Girls who purchase that additionally usually purchase our sauna vests. That causes you to sweat round your abdomen and drop pounds.”
She began promoting resistance bands to shoppers not lengthy after beginning her enterprise. At first, she was just a little nervous about bringing them in.
“I might solely convey them in bulk, 200 to 300 at a time,” she stated. “It was a cash threat. I didn’t know if they’d promote. Ultimately, I simply needed to inform myself they’d promote, and produce them in.”
And the primary batch did promote, and the following and the following.
“Each time I put them on Instagram, they bought,” she stated.
However she additionally attracted the eye of individuals in search of the following enterprise alternative. Quickly, she was not the one one promoting the bands on the island.
“Once I first purchased them in there have been no points,” she stated. “Now I really feel everybody has them. Even when they don’t have them from me they’ve them.”
Sensing market saturation quickly approaching she knew she needed to pivot rapidly.
“I’m the kind of individual, if I’m going to do one thing and somebody comes behind me, I’m going to go a distinct route,” she stated.
She added new merchandise to her repertoire together with two health kits providing totally different size resistance bands, a skipping rope and different helpful bits of exercise gear.
“That’s now promoting at Individuals’s Pharmacy,” she stated. “There’s a pink package and a black package.”
She began out as a runner. Between the ages of six and 19, she ran with a number of totally different golf equipment and was on the Bermuda nationwide squad.
“I’ve damaged many data all through major, center and highschool, lots of them which nonetheless haven’t been damaged up till today,” she stated on her Fb web page. “Then I went on to obtain a operating scholarship in Kansas Metropolis. I didn’t take pleasure in my time there and shortly after returned again to Bermuda. That was actually what ended my operating profession.”
However she stated her athletic curiosity by no means dwindled.
“That is actually what persuaded me to get my certification in private coaching,” she stated. “That is my ardour and I wouldn’t commerce it for the world. I really like what I do! Serving to individuals with their health journey and seeing the grins on their faces is what actually motivates me increasingly to assist others. ”
In the summertime, she hopes to begin providing paddle board health courses at Grotto Bay Lodge in Hamilton Parish. She supplied the courses as soon as earlier than, however stopped three years in the past when she had her daughter.
“You might be within the water,” she stated. “You might be doing the identical factor you’ll do on land, however on a paddle board. It’s tranquillity. It’s a good view and it’s good for social distancing. We are actually within the ocean.”
Beforehand, her paddle board courses had been widespread with vacationers. This yr, nobody is aware of what the tourism season will appear like.
“However I’ve plenty of locals who come out they usually like it,” she stated.
She is within the means of getting her personal paddle boards, and is seeking to department out at totally different swimming swimming pools.
“I need to do extra group periods,” she stated.
For extra data e-mail dlightbourn123@icloud.com, see www.fitnessdynamicsbda.com, Instagram @Fitnessdynamics_ or Fb @fitnessdynamics.web.
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