After years of treadmills and exercising bikes, Indians at the moment are going again to age-old practices of yoga. Particularly as gyms shut down amid the pandemic and the following lockdown, many turned to yoga to not simply hold themselves match but in addition to cope with the uncertainty of life and anxiousness.
Allied Market Analysis states that the yoga trade generated $37.46 billion in 2019, and is anticipated to generate $66.22 billion by 2027, rising at a CAGR of 9.6 p.c between 2021 and 2027.
With gamers like Cult.match and SARVA taking the digital route, yoga practitioners and yoga lecturers have additionally taken to social media to conduct stay courses.
Considered one of these is Mumbai-based yoga practitioner Namita Piparaiya, who is tapping these on-line yoga fanatics to rekindle the difference of yoga in its land of origin.
When Namita was provided a promotion on the MNC he was working at, which might ultimately escalate her profession exponentially, she refused it. “It was an incredible alternative, and doubtless the very best factor that might have occurred to me professionally. However as a substitute of feeling excited, I felt weighed down,” she says throughout a dialog with YS Weekender.
Accepting the supply would imply committing to rising a enterprise that Namita had no explicit ardour for. “I made a decision to let go of the safety of a month-to-month paycheck and determined to speculate my vitality and assets in what I imagine the world wants at present greater than anything — peace of thoughts,” she says.
After serving as a senior company government at MNCs like Citibank, Aviva, and Generalli, Namita based her true calling — yoga. She accomplished over 700 hours of Yoga Alliance licensed coaching in Hatha Yoga, additionally finding out pranayama, Ayurveda, and yoga philosophy.
In 2018, she took the entrepreneurial route and based Mumbai-based Yoganama Wellness LLP, which brings yoga and Ayurveda below one roof with the target of creating historical practices accessible and related to all.
Better of each worlds
Having spent greater than a decade within the company world, Namita took her skilled learnings and transformed them into highly effective property in growing Yoganama. Purpose-setting and being customer-centric are solely a number of the classes from her life within the company world that she makes use of in her entrepreneurial journey.
“After I first began Yoganama, I wrote down my imaginative and prescient, mission, and 5 key priorities. Yearly, I do a goal-setting train supported by a method word that I hold frequently updating with adjustments in surroundings or new experiences. This helps carry a structured and focussed method, which could be onerous once you’re self-employed,” Namita tells YS Weekender.
To include customer-centricity into her enterprise, she ensures she by no means reveals up for a workshop with out a set of suggestions varieties.
She says, “I commonly join with college students, shoppers, and social media audiences, listening to their queries and must determine gaps the place assist is required.”
Namita has been educated in a number of the most reputed establishments and lecturers globally. This contains programs and workshops throughout Oxford Centre for Hindu Research, Cambridge Summer season Faculty, eCornell, The Himalayan Institute (US), David Frawley’s American Institute of Vedic Research, Chinmaya Mission, Indea Yoga, Paulie Zink (Founding father of Yin Yoga), and BNS Iyenger of Mysuru.
Combining yoga with Ayurveda
“Ayurvedic Yoga is a lesser-known idea, however one that may really remodel your apply,” Namita says.
She goes on to elucidate that simply how Ayurveda recommends a selected eating regimen, herbs, and way of life based mostly on a person’s distinctive character sort, it additionally recommends yoga postures and kinds which can be extra fitted to one’s wants.
Namita explains, “It lets you customise your apply, which will increase its effectiveness and relevance.”
When she conducts group courses, workshops, or retreats, her alternative of postures and sequences are influenced by the seasons and the prevalent surroundings on the time.
“Inside per week, I conduct a mixture of Hatha, vinyasa, and restorative courses to make sure a balanced week that addresses the wants of all three doshas,” provides Namita.
“To me, Yoga is synonymous with aware residing. What we apply on the mat interprets into how we stay off the mat,” Namita explains.
Her aim with Yoganama is to make yoga, Ayurveda, and philosophy accessible and related to on a regular basis life. She does this by creating accessible content material, having significant interactions, and offering helpful instruments to assist individuals on their journey.
Namita carried out her first workshop with Aditya Birla Trend and Retail Restricted in Bengaluru, the place she spoke to a whole lot of individuals on Workplace Yoga.
At the moment, her movies can be found on a number of platforms, together with TataSky, Voot, Disney+ Hotstar, and Remedy.match, reaching lakhs of viewers.
Other than social media platforms Instagram and YouTube, Namita makes use of her web site to succeed in yoga practitioners. She additionally makes use of social media, e mail advertising and marketing, and referrals to onboard extra shoppers. She has over 100 college students from all over the world who’ve registered for and/or commonly attend her on-line courses on Zoom.
Moreover, Namita works with corporates within the monetary companies, promoting, vogue, and authorized sectors. A few of Yoganama’s company shoppers embrace Aditya Birla, Future Generali, and Togglehead. The corporate can also be extensively concerned in content material creation for media homes and publications similar to Rediff, AajTak, FitTak, Tata Sky, Voot, Femina, Time of India (eTimes), and others.
Going forward, Namita needs to extend Yoganama’s attain by means of helpful content material. She can also be eager on introducing a complete yoga coaching programme, which integrates conventional Hatha Yoga strategies with the understanding of contemporary anatomy and motion science, mixed with historical mindfulness practices supported by present scientific analysis.
“I’m within the strategy of monetising a few of my content material by means of subscriptions and promoting fashions. Workshops, courses, consultations, and model partnerships are different income streams for Yoganama,” Namita says.
She is now within the strategy of launching a brand new yoga platform, and is eager on scaling it as much as embrace different expert yoga lecturers in India. “I’m additionally exploring alliances for a spread of co-branded Yoganama merchandise,” she provides.