There’s a motion taking place past the precise workout routines, whether or not they’re digital or in actual life: props and merch.
And for Melissa Wooden-Tepperberg, founder and creator of the MWH Methodology and the health startup Melissa Wood Health, creating branded props that take her signature methodology to new heights supplied one other alternative to develop her enterprise.
Wooden-Tepperberg had already launched her on-line platform and app earlier than the pandemic, which gave her a head-start — or leg up — when the fitness industry was forced to pivot from IRL to digital.
And this week, she launched her branded prop package (designed along with her digital members’ wants in thoughts) together with “Melissa Wooden Well being” merch.
“I’ve constructed my enterprise off listening to my members and what they need to see extra of, and I knew precisely what I needed the props to be,” Wooden-Tepperberg explains. “So I started working instantly and began creating the primary official MWH Prop Package. It was designed to assist intensify these tiny actions like by no means earlier than, for anybody trying to take it to the following degree.”
On the subject of subsequent degree: let’s discuss concerning the exponential progress her digital platform skilled, from final 12 months to at present.
“MWH grew 268% 12 months over 12 months from January 2020 to January 2021. The MWH Instagram was up from 220K followers in January 2020, to 750K followers in January 2021. It’s now over 800K,” Wooden-Tepperberg shares. “What excites me greater than something concerning the progress I’ve skilled is figuring out I’m able to attain extra folks and make a higher affect within the lives of people who want it most.”
The prop kits and merch are just the start of what’s changing into Melissa Wooden-Tepperberg’s world — she hints that there are just a few different drops to stay up for this 12 months: “I might explode even serious about sharing, however within the meantime an important factor for me to proceed specializing in is creating unimaginable exercises and guided meditations for my members.”
I spoke with Wooden-Tepperberg concerning the creation course of and why authenticity is so necessary to her model.
Karin Eldor: Congratulations on the launch of the MWH prop package and merch! How did the thought for the prop package come about?
Melissa Wooden-Tepperberg: Thanks a lot! I’m actually so excited that they’ve formally launched, it’s probably the most unimaginable feeling after a 12 months of engaged on them. I’ve at all times identified that I needed to create props for my MWH members sooner or later, however the suggestions I acquired initially of quarantine actually escalated it for me.
I used to be going stay (on Instagram) virtually each day on the time to assist hold us all keep as sane as potential, and questions got here in from my group like by no means earlier than asking what actual props I beneficial to maximise ends in my flows.
Eldor: You’re tremendous intentional about every little thing you do and create — it’s very clear that your exercise platform and now the prop package and merch are all very a lot extensions of you — and genuine to you. Why is that this necessary to you?
Wooden-Tepperberg: That authenticity and thoughtfulness is an important factor to me with each single factor that I do. This unimaginable MWH group was constructed off belief and I don’t take that evenly. I solely share what I really like, what I imagine in, and what I 100% stand by. Individuals who comply with me know I hold it fairly actual — and uncooked — so it isn’t at all times excellent. However neither am I!
Eldor: Are you able to share some ideas across the significance of being intentional in your model and when rising a enterprise?
Wooden-Tepperberg: Getting very clear together with your ‘why’ is what I imagine is an important first step in constructing a enterprise. Earlier than I ever realized I used to be constructing a model, I knew that my intention behind every little thing that I put out was to be sincere and share the fact behind the issues that aren’t at all times the simplest to speak about. The considered making a constructive affect in another person’s life via being open about my very own story is really what it is all about. Sharing in an intentional method has helped me join on a way more significant degree to my group — to not point out my household, mates and staff. This additionally means, with progress, getting actually clear with my ‘sure’s and ‘no’s to assist me keep true to who I’m, and what I’m about.
Eldor: On that be aware, are you able to share some particulars concerning the design course of for the prop package? For instance, was it primarily based on suggestions and asking trusted MWH customers?
Wooden-Tepperberg: The inspiration for my prop package was fueled by the suggestions from my MWH members. I at all times knew I needed to create props that set themselves aside primarily based on performance and aesthetic, to accentuate the actions in my exercises.
Included within the package is a reusable bag, MWH band, MWH ball, and the MWH “fake leather-based jacket” of ankle weights (when consolation and trend meet performance).
It is also necessary for me to notice that you just most undoubtedly don’t want props to do my exercises, or get a great exercise in for that matter. The MWH Prop Package was solely designed for these trying to intensify these already intense tiny actions, and to assist take your follow to the following degree.
Eldor: I do know accessibility and doing the exercises from actually anyplace has at all times been a core worth to your model. I really like your tagline of “Lengthy, lean traces for everyBODY, anytime, anyplace.” Are you able to share a bit extra about why this has at all times been vital for you?
Wooden-Tepperberg: This has at all times been probably the most vital factor in sharing my exercises as a result of I would like everybody to really feel they will get one thing in, irrespective of the place they’re — actually anytime, anyplace — and never really feel burdened over it. I share standing sequence for these mamas who’re exterior waking their infants within the stroller — you possibly can actually use a stroller, a bench or any secure floor to get just a little little bit of motion in whereas they nap. Accessibility is vital in having folks come again day in and day trip, in order that they really feel there’s nothing standing in the best way of shifting their our bodies. “Lengthy lean traces” happened 5 years in the past after I began sharing my exercises and I seen this insane muscle definition like by no means earlier than. It was as if I began sculpting these professional traces all through my physique. It’s essential for me to spotlight that this tag line has completely nothing to do with weight. It doesn’t matter what measurement you might be, you possibly can sculpt these traces — muscle tone — all through your whole physique with these low affect actions.
Eldor: You have got grown and cultivated an enormous following on Instagram and together with your MWH platform! It has been a real pleasure to look at!!! I believe you had been at round 300K Instagram followers in March / April of final 12 months, and also you now have a group of over 800K folks on IG.
What are some issues that led to this large progress?
Wooden-Tepperberg: Effectively thanks. Actually. It’s been a wild journey, and for sure that progress was the silver lining to 2020 for myself and my staff. I imagine folks wanted greater than only a exercise throughout such attempting occasions, and MWH has at all times been simply as a lot, if no more, about psychological well being as we’re about bodily well being. Folks know that they’re going to get an excellent exercise after they come to my platform, however what many additionally realized to grasp was that also they are going to stroll away from a stream or a meditation with extra peace of their minds from the type of motion I share. I do a fast grounding train earlier than I start any exercise, and at all times finish with a mini meditation to absorb the drastic affect you bodily and mentally really feel after a MWH stream. I’ve at all times tried my finest to information in a really easeful, encouraging tone that makes you are feeling like you possibly can actually do something you set your thoughts to. As a result of I imagine you possibly can. Now greater than ever!
Eldor: Contemplating the shifts of the previous 12 months, I really like that you’ve managed to develop a digital model, and now created IRL parts. It’s all concerning the MWH way of life, and as a model, it’s about figuring out tips on how to create an extension of digital to bodily.
Do you’ve got any ideas on this?
Wooden-Tepperberg: For me it’s at all times been about intuitively listening to myself and my customers. The wonder about social media is which you could totally have interaction together with your viewers. The buyer has the power to carve out a street map for you in such a much bigger method once you perceive what they need. That is just the start!