‘A Survey on Digestive Well being’ of Indian households’, forward of World Digestive Well being Day in the present day, Might 29, 2021, commissioned by ITC’s Aashirvaad Atta with Multigrains, on Momspresso, one in every of India’s main platform for mums, revealed that 56 p.c of Indian households have reported Digestive Well being points.
The research was performed amongst 538 moms, aged 25-45 years throughout Delhi, Mumbai, Kolkata, Bengaluru, Hyderabad, and Chennai. This pattern constituted working moms, together with businesswomen, entrepreneurs, these employed, and home-makers alike.
The worth-added atta variant’s survey outcomes revealed shoppers’ existence and consuming habits. The findings counsel that 77 p.c of Indian moms think about digestive well being to be extraordinarily necessary, whereas 56 p.c of moms suppose their households undergo from digestive well being points. The research discovered that greater than 50 p.c of Indian households report affected by 2-3 digestive well being points. Fuel, acidity, and indigestion had been discovered to be amongst the highest 3 points as greater than 50 p.c of respondents reported affected by atleast one in every of these three.
Greater than 50 p.c suppose that digestive well being has an influence on weight administration, power ranges, and the expertise results in irregular bowel motion amongst others. Forty p.c think about their household and their very own intestine well being as ‘Poor’ whereas husband adopted by in-laws/dad and mom and self as most affected, respectively. Elements that contribute to intestine well being embrace way of life and dietary decisions. Irregular sleep cycle, consumption of spicy, oily, or fried meals, low water consumption, and 1.5 occasions/week is the typical frequency of bodily train amongst others had been reported as frequent way of life patterns. Greater than 70 p.c highlighted that they resorted to house cures and enhancing every day consuming habits as a measure to deal with digestive well being points.
Enriching one’s food regimen with fiber-rich meals similar to wheat-based merchandise, cereals, fruits, leafy greens, and so on. can assist digestion and it could possibly additionally relieve bowel points, present power and promote a way of satiety, thereby enabling weight administration.
Talking about this initiative, Ganesh Kumar Sundararaman, SBU Chief Government — Staples, Snacks and Meals, Meals Division, ITC Ltd. mentioned, “Digestive well being points can influence one’s high quality of life. However they are often managed by introducing adjustments in consuming habits. The World Digestive Well being Day is an applicable event to create consciousness in regards to the significance of digestive well being. Our endeavor has been to help shoppers with merchandise similar to Aashirvaad Atta with Multigrains that has a healthful mixture of six totally different grains — wheat, soya, channa, oat, maize, and psyllium husk which makes it a supply of excessive fiber. Together with Consuming this atta as a part of the every day food regimen might be one of many handy methods so as to add to 1’s every day fiber consumption. Inclusion of different meals which might be excessive in fiber, together with an energetic routine, can help a wholesome way of life.” (IANS/JC)
( Digestive Issues, digestive well being India, Survey on Digestive Well being, World Digestive Well being Day)