Activewear brand lululemon have appointed Joe Wicks as their new International Ambassador.
The British health coach – who saved tens of millions energetic together with his every day PE classes through the peak of lockdown final 12 months – will launch a bespoke content material sequence this summer season, that can embrace exercise regimes and tips about bettering wellbeing.
“I’m completely buzzing about changing into lululemon’s new International Ambassador,” says Joe Wicks. “I’ve lived and skilled in a few of their merchandise for years and the standard is simply unbelievable.
“I’ve at all times liked their concentrate on neighborhood and native occasions. I share an ambition with the model to assist interact folks in health, no matter their background, age or means.
“I’m wanting ahead to connecting with their communities, serving to to encourage extra folks to really feel fitter, happier and more healthy.”
Michelle Davies, VP of International Sports activities Advertising and marketing & Partnerships, lululemon, provides: “Joe has impressed tens of millions of individuals from numerous backgrounds and health ranges to enhance their wellbeing by way of his energetic and enjoyable coaching classes.
“We’re thrilled to welcome him to our neighborhood as a International Ambassador. We share a imaginative and prescient to ignite communities and encourage a technology to have a good time well being in all kinds, from bodily to psychological wellbeing.”
The content material partnership – which is Wicks’ first ever attire sponsor – can even hear the health coach communicate on his personal private experiences throughout lockdown.
Joe Wicks would be the International Ambassador beneath the model’s rising Practice class, which you can view here.