Peak Power & Diet, which affords meal alternative shakes and “energizing” teas, not too long ago opened in Roanoke.
The house owners of the enterprise say their shakes are a lot more healthy than the decadent descriptions — strawberry cheesecake, lemon pound cake and Snickers, for instance — may suggest.
Peak Power & Diet makes use of Herbalife merchandise in its drinks, mentioned Mia Simpson, who owns the enterprise together with Brian Simpson and Jairus Montgomery. Herbalife is a direct gross sales firm that provides dietary dietary supplements.
Whereas the house owners of the store are impartial distributors for Herbalife, Mia Simpson mentioned their purpose is to advertise well being, relatively than recruit different distributors.
Brian Simpson mentioned many first-time prospects are skeptical of the shakes, particularly when requested if they need it to be topped with caramel or cookies.
“They’re like, ‘I believed this was wholesome.’ Wholesome doesn’t must be boring. We don’t do boring wholesome,” he mentioned. “We do make you come again excited wholesome. That’s our purpose.”
Mia Simpson mentioned the shakes embody 24 grams of protein and greater than 20 nutritional vitamins and minerals and begin at 200 to 350 energy. The Meals and Drug Administration doesn’t regulate the protection and efficacy of dietary dietary supplements.