Wellbeing Vitamin – a wholefood diet firm that trusts plant-based elements to ship wellness to people with fast-paced lives has raised $2.2 million in a Sequence A spherical. The spherical was led by Hearth Ventures and likewise noticed participation from ACG, one of many world’s main suppliers of built-in options for pharmaceutical and nutraceutical industries.
The funds will primarily be utilized to strengthen R&D and create the subsequent technology of nutraceuticals which can depend on Superior Nano Expertise, Delayed Launch know-how, and Sustainability, to launch new merchandise, purchase expertise, and create higher consciousness and attain.
Kannan Sitaram, Enterprise Accomplice at Hearth Ventures will be part of the corporate’s board. Hearth is concentrated on investing in shopper start-ups and serving to them grow to be sturdy manufacturers that folks love. Its portfolio contains well-known new-age manufacturers like boAt, Mamaearth, Vahdam, and Yogabar.
Based in 2019 by Avnish Chhabria a serial entrepreneur with start-ups within the USA and India, Wellbeing Vitamin was launched to supply natural, non-genetically modified nutritional vitamins and minerals that aren’t chemically synthesized. Wellbeing is a research-based wholefood diet firm that makes use of plant-based elements to ship wellness to people with fast-paced energetic lives. The merchandise use research-driven formulations in progressive supply codecs which are confirmed to be extra bioavailable, efficient, and fast-acting in comparison with conventional codecs like tablets and capsules. The group works with main researchers together with Dr. Rainer Duchmann, a number one Gastroenterologist from Germany, and Dr. Anne Marie Superb, an award-winning researcher from the USA.
The Vitamin / Nutraceuticals market has proven sturdy development of fifty% CAGR with the added impetus coming from the pandemic. Prospects have grow to be exceedingly cautious about their well being and there’s heightened consciousness of the necessity for clear, plant-based supplementation. Wellbeing, with a powerful deal with analysis and medical research, has created a powerful model presence with clients wanting to decide on Natural and Plant-based wellness alternate options to conventional lab-derived nutraceuticals. Wellbeing has grown 40% Month on Month with a powerful retail presence throughout 600+ shops in India whereas additionally opening up a big export alternative with gross sales to markets like UAE, UK, Germany, and USA. The model is accessible on marketplaces together with Amazon.in and likewise has a powerful D2C channel https://wellbeingnutrition.com/
On the funding Kannan Sitaram, Enterprise Accomplice at Hearth Ventures mentioned, “Wholesome India is an enormous shopper theme and right now’s customers need to put money into their on a regular basis wellness. The dietary dietary supplements area is attracting lots of curiosity from millennial customers who’re making thought of selections on what they eat and the way they give the impression of being after their bodily and psychological well being and we at Hearth consider that Avnish and his group at Wellbeing Vitamin are making a model that shall be one of many leaders on this space. We worth their deal with product innovation utilizing prime quality, natural elements which can drive fast development as customers take their wellness into their very own palms.”
On the fundraise Avnish Chhabria – Founder, Wellbeing Vitamin mentioned, “Nutraceutical and dietary dietary supplements area has witnessed unprecedented development put up the pandemic. We noticed a rise in demand for our progressive and punctiliously designed research-driven merchandise. As we enter the subsequent section of development and innovation, we look ahead to benefitting from Hearth and ACG’s pedigree, collective expertise, and assets in serving to us scale. ”
MGB Advisors acted as unique advisors to Wellbeing Vitamin on the fund elevating from Hearth and different buyers.
Karan Singh, Managing Director at ACG mentioned, “We’re enthusiastic about this partnership, because the pandemic has introduced newer and elevated alternatives for the Nutraceutical business. We consider that beneath the management of Avnish, Wellbeing Vitamin with its progressive vary of merchandise will proceed to create a significant influence within the preventive healthcare area.
By investing in and collaborating with start-ups which have the potential to make a distinction in folks’s lives, ACG is dedicated to enjoying its half in serving to make the world a more healthy place.”
In September 2020 Wellbeing Vitamin raised a $400k angel spherical. The buyers embrace Roha Group, Ashutosh Valani, and Priyank Shah, the co-founders of Beardo, Nikhil Gandhi, ex-TikTok India CEO, Harsh Vardhan Bhandari, and Jeenendra Bhandari.
About Hearth Ventures
Launched in 2017, Hearth Ventures is a multi-stage enterprise fund investing throughout the early development phases of the enterprise with a deal with shopper manufacturers. Hearth invests in younger start-ups and helps them by their evolution by offering in-house assets together with a accomplice and advisor community. The fund invests in digital-first shopper manufacturers throughout sectors equivalent to meals and drinks, magnificence & private care, healthcare, Nutraceuticals way of life and residential merchandise, and many others.
Hearth Ventures is helmed by Kanwaljit Singh – Founder & Managing Accomplice, Vinay Singh – Accomplice,
Kannan Sitaram – Enterprise Accomplice, and Dipanjan Basu – Accomplice and CFO. The management group can also be supported by a six-member sturdy and multi-dimensional funding group.
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Since its inception Hearth has invested in 25 manufacturers that embrace Wellbeing Vitamin, Pilgrim, Fitterfly, Slurrp Farm, FableStreet, SARVA Yoga, Gynoveda, boAt, Mamaearth, Vahdam Teas, Yoga Bar, Samosa Singh, SLAY Espresso, Design Café, Bombay Shaving Firm, Magic Crate, Pipa Bella, Azani, BluSpider, The Ayurveda Expertise, Kapiva Ayurveda, Tasty Tales, AnKa SumMor and Ninety One Cycles (beforehand generally known as Frog Cycles) and Kwik 24.
ACG is among the world’s main suppliers of built-in options for the pharmaceutical and nutraceutical industries. Right now, with sixty years of world experience, we’re established on six continents and in over 100 nations as suppliers of progressive, trusted options masking all the spectrum of producing wants – from capsules and movie and foil boundaries, to engineering tools, inspection techniques, and extra.
Our state-of-the-art course of and growth laboratories and engineering design services are compliant with all main worldwide regulatory and certification necessities, and our persons are famend for providing specialist know-how, hands-on drawback fixing, and devoted service.
At our coronary heart is an easy imaginative and prescient: to assist make the world a more healthy, happier, and in the end higher place. And to assist all these we accomplice with throughout our business to do the identical.