Credit score: Aura Vitamin
The Coquitlam-based firm is again on its toes
It could have been straightforward for Kate Marshall to throw her arms up within the air and let Aura Nutrition die out after the COVID-19 pandemic wreaked havoc on the natural complement supplier she runs with three companions.
The North Vancouver native additionally has a aspect enterprise as a private growth coach, however after launching Aura in 2018, she was decided to get the enterprise again off the bottom within the virus’s aftermath.
“We took a very massive hit,” Marshall admits of her Coquitlam-based group that was diminished to simply two employees members. “We had been simply going to yr two of the enterprise as a brand new well being and wellness model that depends on occasions and commerce exhibits and huge on-line advertising and marketing spends. We mainly acquired reduce off from the entire methods clients would usually expertise a brand new model, sampling, that sort of factor.”
Marshall hopes and expects that Aura will quickly get again nearer to double digits in employees because the world opens again up slowly. In the intervening time, the corporate is in 80 shops throughout Canada, together with Entire Meals and London Medicine, the latter of which sells Aura’s Cleanse hand sanitizer. There are additionally imminent plans to enter the U.S.
Via all of that, Marshall and firm had been chosen into the 11th cohort of Dragons Den decide Arlene Dickinson’s Venturepark Labs Accelerator program.
“It’s been a really thrilling course of,” says Marshall. “I find it irresistible as a result of this system has graduated 10 cohorts now and over 65 p.c of the alumni are women-led companies. Clearly I like that and Arlene does too, which is superior.”
It’s additionally been pretty intense, as Aura’s founders are going by means of coaching within the realms of finance, accounting, organizational construction and enterprise design.
“Mainly it’s like a marketing strategy however skyrocketed, since you’re studying from these professionals who’ve a lot business expertise,” says Mitchell. “Final week, we had a reside pitch with the principle Sobeys purchaser throughout Canada—eight minutes to pitch our model and why we needs to be chosen as one of many few manufacturers that Sobeys takes on their cabinets. All these alternatives, and also you get to community with different manufacturers as properly.”
Marshall has all the time believed within the rules of a balanced, wholesome way of life and he or she sees a future for Aura in serving to individuals obtain that.
“I’d love Aura to be a globally acknowledged model sooner or later—there’s manufacturers like Vega, which began as slightly Vancouver firm, and their story is so unbelievable, my dream could be to comply with the same path as an organization like that,” she says, noting that the corporate is on the lookout for early stage buyers.
“On the finish of the day, our tagline is connecting ladies to wellness globally. We wish to have a large impression in ladies’s lives.”