Chattanooga-based Echelon Health, seeing sturdy demand throughout the pandemic for its stationary bikes and different merchandise, has landed entertainer Pitbull as an investor and collaborator.
“He is very engaged, really an investor and never only a employed movie star,” stated Lou Lentine, Echelon’s founder and chief government officer.
Pitbull, whose actual identify is Armando Christian Perez, has written a devoted anthem music for Echelon to be launched on his new album and heard in his upcoming “I Really feel Good” tour, in keeping with the health firm.
“When he shared the music with me, it was such a second,” Lentine informed the Instances Free Press final week. “I used to be sitting on a yacht in Miami. He begins dancing and singing the music to me. It is good. You want a enjoyable, pump-you-up music.”
Echelon additionally plans to supply an unique, co-branded bike together with merchandise centered across the launch of Grammy award winner Pitbull’s Timeless album. As well as, a particular devoted “Trip with Pitbull” content material channel together with his music and dancers will seem.
And Echelon will have interaction with Pitbull’s instructional studying facilities referred to as SLAM! by providing internships and school scholarships.
Lentine stated the corporate has different movie star buyers, however nothing to the magnitude of Pitbull.
Pitbull will probably be filming a music video this week in Miami Seashore that may embody Echelon instructors in addition to its bike, treadmill and rower, Lentine stated.
“He is a visionary,” Lentine stated, including that Pitbull has grow to be a NASCAR investor.
Pitbull stated he is wanting ahead to producing new avenues for music and health.
“Music is the common language. Health is a cultural motion. Collectively we’ll create a strong technology,” he stated in an announcement.
Final December, Echelon introduced it had raised $65 million in new financing from Goldman Sachs Progress with participation from North Fort Companions to spur the corporate’s growth objectives
Lentine stated Echelon has began transferring into its new headquarters in Chattanooga’s downtown’s Liberty Tower, the place the corporate is taking two flooring.
He stated Echelon has employed former Discovery Golf and DirecTV government Alex Kaplan as president, a submit previously held by Lentine.
The Echelon CEO stated the corporate has introduced in additional than 25 folks from out of city to Chattanooga.
Lentine stated the corporate now has 85 workers in Chattanooga amongst its complete of 250, not together with 140 devoted employees at its name middle.
“Enterprise is wonderful,” he stated. Lentine initiatives revenues will probably be up 25% in 2021 over 202o, when it skilled about 1,000% progress. Whereas he would not give a income greenback determine, the official stated membership is rising at about 50%.
Echelon has opened a 70,000-square-foot warehouse in Chattanooga and added ones in Nevada and California to maintain up with product demand, Lentine stated.
He stated Echelon is eyeing the merger and acquisitions marketplace for the corporate.
“There could possibly be one thing taking place in that realm quickly,” Lentine stated. “There are quite a bit alternatives in health.”
He stated different corporations have filed registration varieties with the U.S. Securities and Alternate Fee in anticipation of an preliminary public providing or have already gone public.
Echelon has climbed from a startup enterprise to grow to be a significant participant within the train house in simply 4 years.
Lentine, a serial inventor and promoter from New Jersey who introduced his Viatek Shopper Merchandise firm to Chattanooga in 2011, created Echelon in 2017 to offer what he referred to as a extra inexpensive stationary bike with the monitoring and interactive options of Peloton and different higher-priced rivals.
Contact Mike Pare at email@example.com. Comply with him on Twitter @MikePareTFP.