Gousto has begun offering recipes meant to match prospects’ music tastes in a link-up with Spotify.
It means the recipe field enterprise can now make dinner suggestions primarily based on prospects’ current picks on the music streaming app.
Prospects who’ve just lately listened to high-energy music is perhaps really useful a chicken vindaloo recipe. Those that have listened to music with ‘excessive danceability’ would possibly obtain a suggestion for a celebration dish akin to coconut jumbo prawn tacos, in keeping with Gousto.
Prospects can entry the function by visiting gousto.withspotify.com and logging into their Spotify account.
It’s the newest step in a tie-up which has additionally seen Gousto just lately launch Spotify playlists designed to match its recipes, accessed by scanning a QR code that is available in its meal kits.
Gousto stated its analysis confirmed 73% of residence cooks like listening to music whereas making ready meals, whereas streaming of cooking-related playlists on Spotify elevated by 141% in 2020.
“Our suggestion engine makes use of clever algorithms to serve up recipe solutions which are catered to our prospects’ preferences,” stated Gousto chief technology officer Shaun Pearce.
“By linking Spotify customers’ music tastes and temper with our scrumptious recipes, the brand new platform will elevate Gousto prospects’ cooking expertise and supply much more recipe inspiration.”
Spotify UK/IE director of gross sales Clare Beddow stated: “Gousto prospects and Spotify customers alike anticipate a extremely personalised expertise and we’re excited to have the ability to take this to the following degree by this new suggestion platform in collaboration with Gousto.
“Music and meals are so intently intertwined, and to supply scrumptious recipes which are completely matched to customers’ musical style is the following step in a journey of significant alternative for each manufacturers.”
Gousto grew sales by 129% in 2020 to £189m, having doubled its capability throughout the 12 months. The enterprise additionally achieved ‘unicorn standing’ of a $1bn valuation after elevating £25m of latest fairness in November.
Final month, it got here high in The Grocer’s latest Fast 50, which tracks the fastest-growing companies in fmcg, with a two-year development fee of 89%.