TAIPEI, July 14, 2021 /PRNewswire/ — First Life Insurance coverage collaborated with TPIsoftware to construct a well being and health cell app Qwalker, a step tracker that includes gamification and interactivity with rewards, turning train into enjoyable video games. Qwalker not solely gamifies well being habits but in addition safeguards customers’ on a regular basis well-being, driving a digital well being transformation in Taiwan.
An App Rewarding Each Single Step
First Life Insurance coverage is likely one of the main insurance coverage firms in Taiwan that provides various insurance coverage companies from well being care protection to retirement plans. In response to the growing well being consciousness, First Life Insurance coverage launched the cell app Qwalker with Australian quokkas because the mascot to convey happiness, serving to customers keep wholesome and have enjoyable on the identical time.
With a pleasant consumer interface and member information integration, Qwalker tracks customers’ all-day steps, strolling miles and energy burned. It connects and syncs with Google Match and Apple Well being, offering customers with not solely entry but in addition perception into well being and well-being on the go. Qwalker additionally engages customers with intriguing gamified experiences. Customers can earn the reward factors “Q Cash” in the event that they full every day duties, which could be redeemed for varied presents and reductions. By way of gamification, customers are in a position to take pleasure in train with enjoyable and reward.
Staying Bodily Lively at Residence
Furthermore, Qwalker permits customers to train safely and luxuriate in a wholesome way of life. The COVID-19 pandemic has handed the one-year mark, and considerably modified individuals’s every day life and train habits. The diminished frequency of going out and social distancing measures result in a rising development of home-based workouts. Because the pandemic continues, an increasing number of individuals take up workouts at dwelling. In response to the brand new norm, Qwalker is featured for use indoors as properly.
Modifications Past Insurance coverage Ecosystem
This innovation and collaboration mark a significant milestone for First Life Insurance coverage and TPIsoftware. Completely different from conventional methods of promoting insurance coverage, the creation of Qwalker is driving a change to the insurance coverage ecosystem with a concentrate on buyer expertise and engagement. Digital transformation tendencies are making strikes within the insurance coverage sector, and the rising well being consciousness and digital adoption on account of the pandemic have fueled a life in direction of sensible expertise. First Life Insurance coverage and TPIsoftware have launched into various functions of Good Well being, and personalised strategic approaches akin to customized push notification of healthcare information and companies can be adopted within the close to future, which additional facilitates precision advertising.
As well as, using gamification serves as not solely an incentive to inspire customers to train extra, but in addition a method to spice up buyer loyalty and adhesion. The interactive and dynamic consumer experiences efficiently stimulate customers’ involvement, and the rewards mechanism additional will increase upselling and cross-selling.
Constructing a Life in direction of Good Well being
“Now we have our clients’ greatest pursuits at coronary heart, and that motivates us to construct the Qwalker app,” stated Robin Lin, CEO of First Life Insurance coverage. “The collaboration with TPIsoftware will certainly improve our interplay and reference to the insured, and we’ll proceed to launch extra high-quality features and unique actions sooner or later to encourage customers to remain wholesome and protected.”
Ben Yao, CEO of TPIsoftware, stated: “TPIsoftware has been devoted to accelerating enterprise digital transformation. The pandemic has sped up the development of digital transformation and Good Well being, and TPIsoftware has demonstrated the aggressive fringe of Good Well being experience. We’re honored to construct the Qwalker in collaboration with First Life Insurance coverage and lift individuals’s well being consciousness collectively. We stay up for offering extra well being administration companies with digital expertise sooner or later, and bringing customers various and complete buyer experiences.”
TPIsoftware is a software program supplier with focus in API administration, AI chatbots, FinTech, digital banking, insurance coverage. TPIsoftware additionally offers personalized finance, life insurance coverage, communications, and expertise options domestically and abroad.
About First Life Insurance
Based in 2008 below First Monetary Holding Co., First Life Insurance coverage offers complete insurance coverage starting from well being care protection to retirement plans. First Life Insurance coverage helps clients map out a promising future, the place each monetary wealth and wealth of thoughts await.
First Life Insurance coverage